What Is a Too Good To Go Clone?
A Too Good To Go clone is a surplus inventory marketplace app. Bakeries, cafés, restaurants, hotels and supermarkets list food they could not sell today as discounted “Surprise Bags”. Customers nearby reserve a bag in the app, pay, and collect it during a short pick-up window, usually for about a third of the normal price. The shop earns money on stock it would have thrown away, the customer gets a bargain, and less food ends up in landfill. You run the marketplace and earn a fee on every bag.
We build it as a white label surplus inventory marketplace with three parts: a customer app for Android and iOS, a partner app and web portal for businesses, and an admin panel. The price is $14,500 one-time with 3 months of free support. The product is demo ready, so you can try every part before you buy.
The Short Version
- What you get: customer app (Android + iOS), partner app + web portal, admin panel
- White label price: $14,500, paid once. No monthly licence and no revenue share.
- Demo ready: see the customer, partner and admin sides working today
- Launch: about 15 days for your branded version
- Support: 3 months free after launch
- Works for: surplus food, groceries, flowers, cosmetics, retail overstock and short-dated products
The demo is ready. See it working today.
Book a free live demo. We will show a bakery listing bags, a customer reserving one, and the admin panel tracking meals saved.
Why Food Waste Apps Like Too Good To Go Are Growing
Too Good To Go started in Denmark in 2016 with a simple idea: stop good food going in the bin at closing time. It is now one of the biggest food-waste apps in the world. Its 2025 impact report says users saved just under 157 million meals that year, and reports put it at well over 100 million registered users and around 200,000 partner businesses across Europe, North America and Australia.
It works for everyone in the chain. A bakery with $15 of unsold bread at 6 PM can list it for $4.99 and recover money instead of paying to dispose of it. A customer gets dinner or breakfast for a fraction of the price and discovers a new shop. Cities and governments like it because it cuts food waste and emissions. And because every bag is paid in the app, the marketplace earns from the first sale.
Most countries still have no strong local player. India, the Middle East, Southeast Asia, Africa and Latin America have huge amounts of daily food surplus and almost no app built for their languages, currencies and payment methods. The same model also works beyond food: surplus inventory marketplaces for flowers, cosmetics near expiry, fashion overstock or electronics returns use exactly the same flow of discounted, time-limited listings.
How the Surplus Marketplace Works
- A business joins and sets up its store, bag types, usual price and pick-up times.
- Each day it lists bags: how many, the price and the pick-up window. Takes about ten seconds.
- Customers nearby get notified if they saved the store as a favourite.
- Customers reserve and pay in the app.
- At the pick-up time they show their order and swipe to collect; staff confirm in the partner app.
- Customers rate the bag, and the app tracks meals saved, money saved and CO2e avoided.
- You pay out partners on a schedule, minus your fees.
End User Side: Customer App
- Sign-up with email, phone, Google or Apple.
- Map and list view of bags available nearby, with distance and pick-up time.
- Filters for today or tomorrow, category (bakery, meals, groceries, desserts), diet (vegetarian, vegan, halal) and price.
- Bag details: what usually comes in it, original value, price, allergens, rating and how many are left.
- Favourites and alerts the moment a favourite store lists new bags.
- Reserve and pay with cards, Apple Pay, Google Pay, wallets or UPI.
- Swipe-to-collect order screen for quick pick-up.
- Directions to the store.
- Ratings and reviews after collection.
- Impact tracker: meals saved, money saved and CO2e avoided.
- Cancellations and refunds according to your rules.
- Referral rewards and promo codes.
Seller Side: Partner App and Web Portal
Shop staff are busy at closing time. If listing takes more than a few seconds, they stop doing it. So the partner app is built around one screen: how many bags do you have today?
- Business sign-up with store details, food licence and bank account.
- Bag types such as bread and pastries, meals, groceries or mixed, with value and sale price.
- Daily quantity with plus and minus buttons, plus a weekly schedule that lists bags automatically.
- Pick-up windows per day.
- Collections list: see who is coming and confirm each pick-up.
- Multi-store support for chains, with roles for managers and staff.
- Reviews and replies.
- Impact report per store: kg of food saved and CO2e avoided, useful for ESG reporting.
- Sales and payouts with statements and invoices.
Admin Side
- Dashboard with bags sold, GMV, active partners, customers and meals saved.
- Partner applications with document and licence checks.
- Cities and zones to launch one city at a time.
- Fee rules: fee per bag, commission percentage, annual membership and featured placement.
- Orders, cancellations and refunds.
- Partner payouts on a weekly, monthly or quarterly schedule.
- Categories, bag types and dietary tags.
- Impact reports for the whole platform, ready for press and investors.
- Push campaigns by area, category or favourite stores.
- Taxes, currencies and languages, CMS, staff roles and audit log.
Launching in your city? Get a quote
Tell us your country, payment gateway and the kind of surplus you want to sell. We will send a feature list, timeline and fixed price.
Too Good To Go Clone Price
| Option | Price | What you get |
|---|---|---|
| White Label (one-time) | $14,500 | Customer app (Android + iOS), partner app and web portal, admin panel, branded for you. App store submission, deployment, documentation and 3 months free support. Demo available before you buy. |
No monthly fee and no share of your revenue. You own the platform, the partners and the customer data. Ask us about a source-code-only licence if you have your own development team.
Too Good To Go Clone Development vs Building From Scratch
Building a surplus food app from zero means designing three apps, payments with partner payouts, location search, pick-up flows, ratings and impact tracking. Agencies typically quote $60,000 to $100,000 and four to six months. This one is already built and running in the demo.
| Too Good To Go clone from Sell My Code | Custom build | |
|---|---|---|
| Cost | $14,500 one-time | $60,000–$100,000+ |
| Time to launch | About 15 days | 4 to 6 months |
| Try before you buy | Live demo ready today | Nothing to see until it is built |
| Support | 3 months free | Paid from day one |
How You Make Money
- Fee per bag sold, a fixed amount or a percentage.
- Annual partner membership.
- Featured placement at the top of the map and list.
- Payment and service fees on customer orders (optional).
- Enterprise contracts with supermarket and hotel chains.
- Brand and sustainability partnerships with food brands and city programmes.
Who Should Build an App Like Too Good To Go
Founders launching a food-waste or surplus marketplace for their country or city. Supermarket, bakery and café chains that want their own branded surplus channel. Hotel and catering groups with daily buffet surplus. Sustainability startups and NGOs. And delivery or grocery apps adding a “save food” section to their existing customers, such as our OneCart clone or Gopuff clone.
Tech Stack
Flutter for the customer and partner apps on Android and iOS, React for the partner portal and admin panel, Node.js APIs, PostgreSQL with PostGIS for location search, Redis, Google Maps or Mapbox, and Firebase for push notifications. Payments through Stripe, Razorpay, Checkout.com, Paystack or local gateways, with scheduled partner payouts. Hosted on AWS, DigitalOcean or your own servers.
More in this space: browse food and restaurant apps, food delivery marketplaces and GreenTech and ClimateTech apps.
Ready to launch your own surplus marketplace?
$14,500 one-time for the customer app, partner app and admin panel, with 3 months of free support. Demo ready.
Is It Legal to Build an App Like Too Good To Go?
Yes. You can build a platform with the same business model and features. You cannot use the Too Good To Go name, logo or the “Surprise Bag” branding as your own trademark, and you launch under your own brand. Our code is written from scratch. Food businesses on your platform should follow local food safety rules, and the partner onboarding flow lets you collect licences before they go live.
Feature Highlights
Surprise Bags
Businesses sell unsold food or stock as discounted bags with a set value and pick-up window.
Map & List Search
Customers find bags nearby by distance, time, category, diet and price.
Reserve, Pay & Collect
In-app payment and a swipe-to-collect screen that staff confirm in seconds.
Favourites & Instant Alerts
Customers are notified the moment a favourite store lists new bags.
10-Second Listing
Partners set today's quantity with plus and minus buttons, or schedule the whole week.
Multi-Store Partner Accounts
Chains manage every branch, staff role and bag type from one portal.
Impact Tracking
Meals saved, kg of food rescued and CO2e avoided for customers, partners and the platform.
Flexible Fee Rules
Fee per bag, commission percentage, annual membership and featured placement.
Partner Payouts
Scheduled payouts with statements and invoices, weekly to quarterly.
Ratings & Reviews
Customers rate every bag so quality stays high.
City-by-City Launch
Cities and zones in admin so you can open one market at a time.
Beyond Food
Works for flowers, cosmetics, retail overstock and any time-limited surplus inventory.
Local Payments & Languages
Stripe, Razorpay, UPI, wallets; multi-language including RTL; any currency.
Demo Ready & White Label
Try the live demo first, then launch under your own brand.
Built for surplus and food-waste businesses
Food-Waste Startups
Launch a surplus food app for a country or city that has no strong local player.
Supermarket & Bakery Chains
Run your own branded surplus channel across every store.
Hotels & Caterers
Sell daily buffet and kitchen surplus instead of throwing it away.
Retail Overstock Sellers
Use the same model for flowers, cosmetics, fashion overstock or returns.
What's in the package
- Customer app (Android)
- Customer app (iOS)
- Partner app (Android + iOS)
- Partner web portal
- Admin panel
- Customer sign-up with email, phone, Google and Apple
- Map and list search with filters
- Bag details with value, price, allergens and stock
- Favourites and new-bag alerts
- In-app payments
- Swipe-to-collect pick-up flow
- Directions to store
- Ratings and reviews
- Customer impact tracker
- Referrals and promo codes
- Partner onboarding with licence upload
- Bag types, daily quantities and weekly schedules
- Pick-up windows
- Collections list and pick-up confirmation
- Multi-store and staff roles
- Partner impact reports
- Partner sales and payouts
- Fee rules engine
- Cities and zones
- Cancellations and refunds
- Push campaigns
- Platform impact reports
- Multi-language and multi-currency
- Full branding and white label
- App store submission
- Free deployment
- Live demo before purchase
- 3 months free support
How it works
- 1
Free live demo
See the customer app, partner app and admin panel working today.
- 2
Confirm scope & pay
We agree branding, cities, categories, payment gateway and fee rules.
- 3
Branding & setup
Your name, logo, colours, languages and currency across every app.
- 4
Deploy & submit apps
We deploy your server and submit both apps to Google Play and the App Store.
- 5
Onboard first partners
Walkthrough so you can approve your first bakeries, cafés and stores.
- 6
3 months free support
Bug fixes, updates and questions after launch, all free.
Frequently Asked Questions
What is a Too Good To Go clone?
A Too Good To Go clone is a white label surplus inventory marketplace. Food businesses list unsold food as discounted Surprise Bags, customers nearby reserve and pay in the app, and collect the bag during a pick-up window. Ours includes a customer app for Android and iOS, a partner app and web portal, and an admin panel.
How much does Too Good To Go clone development cost?
Our white label Too Good To Go clone costs $14,500 one-time, including the customer app, partner app and portal, admin panel, branding, deployment, app store submission and 3 months of free support.
Is there a demo?
Yes. It is demo ready. Book a free live demo and we will show the customer app, partner app and admin panel working before you pay anything.
How long does it take to launch?
About 15 days for your branded version once we have your logo, content and developer accounts. Apple and Google review time can add a few days.
What is a surplus inventory marketplace?
It is a marketplace where businesses sell stock they cannot sell at full price, such as end-of-day food, short-dated groceries or overstock, at a discount for a limited time. Too Good To Go is the best-known example for food.
Can it be used for things other than food?
Yes. The same flow works for flowers, cosmetics near expiry, fashion overstock, electronics returns and any time-limited surplus. Categories and bag types are set in the admin panel.
What features do customers, partners and admins get?
Customers get map search, filters, favourites and alerts, reserve and pay, swipe-to-collect, ratings and an impact tracker. Partners get 10-second listing, schedules, pick-up confirmation, multi-store roles, reviews, impact reports and payouts. Admins get approvals, cities, fee rules, refunds, payouts, campaigns and platform impact reports.
How does an app like Too Good To Go make money?
From a fee per bag sold or a commission, annual partner memberships, featured placement, optional customer service fees, enterprise contracts with chains and sustainability partnerships. You set every fee in the admin panel.
Which payment gateways are supported?
Stripe, Razorpay, Checkout.com, Paystack and other local gateways, plus Apple Pay, Google Pay, UPI and wallets where available.
Is there a monthly fee?
No. It is a one-time price with no licence fee and no revenue share. You only pay your own hosting and third-party services.
Can I use the Too Good To Go name?
No. Too Good To Go is a trademark of its owner. You launch under your own brand; the clone follows the business model and features, and our code is original.
What happens after 3 months of free support?
You can move to a monthly support plan, pay for changes as needed, or hand the code to your own developers.
Launch your own surplus marketplace like Too Good To Go
Customer app · Partner app & portal · Admin panel · Demo ready · $14,500 one-time · 3 months free support
