List once, sell the same app to unlimited buyers — your price, your terms. 100+ developers already are. Sell Now Write for us
Buy App Sell App
Free tool · No sign-up · 100% private

Business Valuation Calculator

Find out what your company is worth in about two minutes. Built for businesses in the USA, Europe, the UK, the Middle East, Asia and Australia — answer in your own currency and get an estimated valuation range based on real-world M&A multiples.

  1. 1Business
  2. 2Financials
  3. 3Revenue
  4. 4Operations
  5. 5Valuation

Tell us about your business

The basics that set your industry benchmark.

Your financials

Use last 12 months' figures, in the currency you selected. Estimates are fine.

Revenue trend (last 3 years)
Profit margin trend

Revenue quality & customers

Predictable, well-spread revenue is worth more.

Share of revenue that is recurring / subscription
Customer concentration — largest client
Active customer base
Revenue predictability
Monthly churn (if recurring)

Operations & risk

How dependent is the business on you?

Owner involvement in day-to-day
Management team
Documented systems & processes
Proprietary tech / IP / brand
Market position

Calculate your valuation

We'll benchmark your answers against real acquisition multiples for your industry and region.

Your answers are ready. Nothing you entered leaves your browser.

Step 1 of 5
The method

How our business valuation calculator works

Our free business valuation calculator uses the same earnings-multiple approach that acquirers, brokers and M&A advisors use worldwide — turned into four simple steps.

1

Estimate your earnings

We calculate your Seller’s Discretionary Earnings (SDE) and EBITDA from your revenue, profit and owner add-backs — the profit a new owner would really take home.

2

Apply your industry multiple

Every sector trades at a different multiple of earnings. We match your business to a real-world base multiple for its industry and business model.

3

Adjust for value drivers

Growth, recurring revenue, customer mix, owner dependence, systems and market position push the multiple up or down — just like a buyer would score them.

4

Produce your range

We add tangible assets, subtract liabilities and return a realistic low-to-high valuation range in your own currency — no sign-up, nothing stored.

Value drivers

What affects how much your business is worth

Two businesses with identical profit can be worth very different amounts. These are the factors that move your valuation the most — and which way they push it.

Raises value

Revenue growth

Consistent year-on-year growth is the single biggest premium. Fast, sustainable growth can lift your multiple by 20–40%.

Raises value

Recurring revenue

Subscriptions and contracts that renew are predictable, so buyers pay far more for them than for one-off sales.

Raises value

Healthy margins

Strong, improving profit margins signal a well-run business and directly increase the earnings your multiple is applied to.

Lowers value

Owner dependence

If the business can’t run without you, that’s risk. A capable team and documented systems remove that discount.

Lowers value

Customer concentration

When one client is a big share of revenue, losing them is an existential risk — buyers pay less to compensate.

Raises value

IP & market position

Proprietary technology, a recognised brand and a defensible market position all command a higher multiple.

Valuation methods

Common ways to value a business

There is no single “correct” number — professionals use several methods and triangulate. Here are the main ones and when each is used.

SDE multiple

Seller’s Discretionary Earnings × a multiple. The standard for owner-operated small businesses (typically under ~$5M revenue).

EBITDA multiple

Earnings before interest, tax, depreciation & amortisation × a multiple. Used for larger, team-run companies.

Revenue multiple

A multiple of annual revenue. Common for high-growth or pre-profit businesses like SaaS and marketplaces.

Asset-based

Net tangible assets (equipment, inventory, property) minus liabilities. A floor value for asset-heavy or winding-down businesses.

Discounted cash flow

Projects future cash flows and discounts them to today. Precise but sensitive to assumptions — used for stable, forecastable firms.

Comparable sales

What similar businesses actually sold for recently. Grounds every other method in real market evidence.

Benchmarks

Typical valuation multiples by industry

Indicative earnings multiples used in private-company sales. Actual figures vary by size, growth, region and deal terms — your calculator result adjusts these for your specific business.

IndustrySDE multipleEBITDA multiple
Software / SaaS3.0–4.0×5.5–7.0×
FinTech3.0–4.0×5.5–7.5×
Online marketplace2.8–3.6×4.5–5.5×
E-commerce / D2C2.5–3.5×3.5–4.5×
Healthcare / medical2.6–3.4×4.5–5.5×
Manufacturing2.6–3.4×4.0–5.0×
Education / EdTech2.2–2.8×3.5–4.5×
Media / content2.2–2.8×3.5–4.5×
Agency / professional services1.8–2.6×3.0–4.0×
Retail / wholesale1.7–2.3×3.0–4.0×

Multiples are indicative industry ranges for guidance, not a formal appraisal.

Grow your number

How to increase your business valuation before you sell

Small improvements in the year before a sale can add meaningfully to your final price. Focus on the levers buyers reward.

  • Grow recurring revenueMove one-off customers onto subscriptions or retainers to make income predictable.
  • Reduce owner dependenceDelegate, hire a manager and document processes so the business runs without you.
  • Diversify your customersReduce reliance on any single client so no one account puts revenue at risk.
  • Clean up your financialsKeep clear, accurate books for 2–3 years so buyers can trust your numbers.
  • Improve your marginsTrim unnecessary costs and raise prices where you can — profit drives the multiple.
  • Protect your IP & brandSecure trademarks, code, domains and contracts so the value transfers cleanly to a buyer.

Know your number? Now find a buyer.

Sell My Code helps founders sell their app, SaaS or online business to real buyers worldwide. Listing is free — you only pay when you publish.

List your business or app — free →

Business valuation calculator — FAQ

How is my business valuation calculated?
We estimate your Seller's Discretionary Earnings (SDE) and EBITDA from the figures you enter, apply an industry-standard base multiple, then adjust it for growth, recurring revenue, customer concentration, owner dependence, IP, market position and region. Tangible assets are added and liabilities subtracted to produce a low–high valuation range.
What is SDE and EBITDA?
SDE (Seller's Discretionary Earnings) is net profit plus the owner's salary and discretionary add-backs — used for owner-operated businesses. EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) is used for larger, team-run companies. Most SMEs are valued on a multiple of one of these.
Does it work for companies outside the US?
Yes. The calculator is built for businesses in the USA, UK, Europe, the Middle East (GCC), Asia, Australia and beyond. Enter your figures in your own currency and pick your region — the valuation is returned in the same currency, adjusted for regional market multiples.
Is my data safe?
Completely. The entire calculation runs in your browser. Nothing you enter is sent to a server or stored anywhere.
How accurate is the estimate?
It's a data-driven guide based on typical market multiples, not a formal appraisal. Actual sale prices depend on buyer demand, due diligence and deal terms. Use it to understand your likely range before speaking to an advisor or listing for sale.