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Mobile Apps

White Label Live Shopping Platform Development

Live shopping — live-streamed video where hosts sell in real time while viewers watch, bid and buy without leaving the stream — is the fastest-growing channel in social commerce. It is already a multi-hundred-billion-dollar market in Asia, and Whatnot has turned live auctions plus buy-it-now into a multi-billion-dollar marketplace in the US. This is a white label live shopping platform you launch under your own brand.

Our White Label Live Streaming Shopping Platform ships as a complete, production-ready stack: native buyer and seller apps, a low-latency live-streaming studio, a real-time auction and bidding engine, wholesale and B2B ordering, payments with escrow, shipping, and a full admin. As a specialist live shopping app development company, we hand over the entire codebase — turnkey white label live shopping app development without the 12-to-18-month build.

Take it done-for-you as branded, deployed and supported white label live shopping software, or as raw source for your own team. One platform covers live shopping website development and mobile, with feature parity to Whatnot: live auctions, bidding, giveaways and wholesale built in.

1Live listing
Code-reviewed listingsEvery product is vetted by our engineering team before it goes live.
Full source codeUnencrypted code handover — your servers, your accounts, no lock-in.
White-label licenceRebrand and launch under your own name on the App Store & Google Play.
Post-sale supportDocumentation, launch assistance, and a support window on every kit.
Free consultation

Didn't find the right app? Tell us what you want to launch.

Share your requirements and our engineering team will reply within 24 hours with a recommended platform, timeline, and a transparent fixed-bid quote — free, no pressure.

  • Response within 24 hours
  • Free demo & consultation call
  • Full source code on delivery
The live commerce boom

Live shopping is the fastest-growing channel in commerce

Live-streamed selling turns passive scrolling into real-time buying. The numbers are why every serious operator is moving now — and why a white label live shopping platform is the fastest way in.

$170B → $2.5TGlobal live-commerce market, 2025 to 2033 — roughly 41% CAGR.
5–10× conversionLive shopping converts far higher than standard ecommerce product pages.
10× watch timeViewers stay on live streams up to ten times longer than recorded video.
Owned channelEscape 40–60% rising ad costs on Meta and TikTok — you own the audience.
White label, explained

What is a white label live shopping platform?

A ready-made, production-tested live-commerce stack you launch under your own brand — the Whatnot model, delivered as your platform with full source code.

Our white label live shopping software ships native buyer and seller apps, a low-latency streaming studio, a real-time auction and bidding engine, wholesale and B2B ordering, payments with escrow, shipping, and a complete admin — all rebrandable to your name, colours and domain.

As a specialist live shopping app development company, we hand over the entire codebase and deploy it for you. One platform covers live shopping website development and mobile, so you launch a credible Whatnot alternative in weeks, not a 12–18 month build.

Platform modules

Everything inside your White Label Live Streaming Shopping Platform

Feature parity with Whatnot on day one — every module needed to run auctions, wholesale and live selling at scale.

Live auctions & biddingTimed and no-reserve auctions, incremental and one-tap bids, going-once/going-twice countdowns, and auto-extend on last-second bids.
Buy It Now dropsFixed-price products pinned live during a stream for instant checkout.
Wholesale & B2BBulk lots, tiered pricing, minimum-order quantities and reseller/wholesale buyer accounts.
Live streaming studioLow-latency broadcasting from phone or desktop, multi-product show queue, pinned item and moderator controls.
In-stream chat & reactionsReal-time chat, reactions, follows and bidding without ever leaving the live video.
Giveaways & sweepstakesFree-entry giveaways and follower rewards to grow the audience of every show.
Payments & escrowCard and wallet checkout, buyer protection, seller payouts and configurable platform commission.
Combined shippingMerge a buyer's wins into one parcel, generate labels, pull carrier rates and share tracking.
Seller dashboardInventory, show scheduling, order management, payouts and per-show analytics.
Buyer apps + web storeNative iOS and Android plus a responsive web store — the same platform for mobile and web.
Category marketplacesCollectibles, trading cards, sneakers, fashion, electronics and more, with a personalized live feed.
Ratings & moderationSeller ratings, dispute handling and full admin moderation tools.
Seller · Buyer · Admin

Built for every side of the marketplace

Three connected experiences — hosts sell, shoppers buy, and you stay in control of the whole platform.

Seller tools

  • Live selling sessions with a multi-product show queue and pinned items.
  • Auction & Buy-It-Now modes — run live auctions or fixed-price drops in the same show.
  • Short-video teasers to promote upcoming shows and drive discovery.
  • Earnings wallet & payouts with full transaction history.
  • Verified seller badges and performance analytics per show.

Buyer experience

  • In-stream checkout — bid or buy without leaving the live video.
  • Personalized live feed and short-form discovery of shows and sellers.
  • Multi-seller cart with combined shipping into one parcel.
  • Wishlists, follows & notifications when favourite sellers go live.
  • Buyer protection, order tracking and after-sale chat.

Admin controls

  • Central command dashboard with real-time platform metrics.
  • Seller approval & verification workflows and payout management.
  • Commission, fees & payment gateways configured your way.
  • Catalogue, category & content controls across the marketplace.
  • Full source code & data ownership — no lock-in, no revenue share.
AI add-ons

Optional AI modules that lift conversion

Bolt on purpose-built AI to help sellers sell more and keep your marketplace safe.

Listing optimizationAuto-writes titles and descriptions tuned for discovery and conversion.
Live sentimentReads viewer reactions in real time so hosts can adjust the pitch.
Auto-highlight clipsTurns the best moments of a stream into shareable short videos.
Chat translationLive cross-language chat so sellers reach international buyers.
Fraud detectionMonitors bids, buyers and payouts to flag risk and abuse.
Smart recommendationsPersonalized show and product suggestions per shopper.
Use cases

Live shopping works across every category

Launch a broad marketplace or a focused niche — the platform adapts to what you sell.

Fashion & apparelLive hauls and "shop the look" with instant checkout.
Collectibles & trading cardsLive breaks, card auctions and rip-and-ship — the core Whatnot category.
Electronics & gadgetsExpert-led demos with real-time Q&A and Buy It Now.
Beauty & wellnessTutorials and try-ons with direct add-to-cart.
Food & groceryChef sessions and fresh drops with scheduled delivery.
Luxury & art auctionsPrivate live auctions and VIP gallery previews.
Monetization

Multiple built-in revenue streams

Earn from every show, seller and transaction — not just a single margin.

  • Sales commission — a configurable cut of every auction and Buy-It-Now order.
  • Seller subscriptions & VIP — recurring plans for premium tools and lower fees.
  • Featured slots & ads — promoted shows, boosted listings and in-feed placements.
  • Wholesale & B2B margins — bulk deals and reseller pricing tiers.
  • Payment & payout fees — optional processing and instant-payout charges.
Why live

Live shopping vs traditional ecommerce

The same catalogue converts dramatically better when it is sold live.

What mattersLive shopping platformTraditional ecommerce
Conversion rate5–10× higher, sold in real timeBaseline product-page rate
EngagementUp to 10× longer watch timeSeconds on a static page
TrustSee the product live, ask the hostPhotos and reviews only
UrgencyAuctions, drops and countdownsAlways-available inventory
AudienceOwned followers & notificationsRented via paid ads
How it works

From purchase to a live platform in 6 steps

1Tell us your nicheCategory, region and must-have modules. We recommend a configuration.
2See a live demoClick through seller, buyer and admin flows before you pay.
3Purchase & handoverFull source code, documentation and your white-label licence.
4Rebrand & configureYour brand, payment gateway, commission and fee rules.
5Seed catalogue & sellersOnboard first hosts, list products and schedule launch shows.
6Go liveBackend on your server, apps in your store accounts. Free deployment.
Pricing

Simple, one-time white label pricing

No revenue share, no royalties — own the platform outright.

OptionPriceWhat's included
White Label$14,990 one-timeFully branded and deployed for you. 3 months free support. Free deployment to the App Store and Play Store.
Full Source Code$999 one-timeThe complete, unencrypted codebase for teams who will brand and deploy it themselves.

Every plan includes the buyer apps, seller studio, admin panel and the auction, wholesale and payments engines.

Build vs buy

Why white label beats building from scratch

Decision factorWhite label (this platform)Build from scratch
Time to launch2–4 weeks12–18 months
CostFrom $999 (source) / $14,990 white label$150,000+
Auction & streaming engineProduction-tested, includedBuilt and debugged from zero
Apps + webiOS, Android and web includedThree separate builds
Source ownership100%, unencryptedIf negotiated
Who it's for

Who launches a white label live shopping platform

  • DTC brands escaping rising paid-ad costs who want an owned live channel.
  • Marketplace founders building a Whatnot-style multi-seller platform.
  • Collectibles & auction operators — cards, sneakers, coins, comics.
  • Wholesalers & B2B sellers running live bulk and reseller drops.
  • Agencies & resellers wanting a white-label platform to deploy per client.

Frequently asked questions

What is a white label live shopping platform?

A white label live shopping platform is a ready-made live-commerce app and website you launch under your own brand. Hosts sell over live video while viewers bid in real-time auctions, buy instantly, chat and follow — the Whatnot model, delivered as your branded platform with full source code.

Does it support live auctions and bidding like Whatnot?

Yes. The auction engine handles timed and no-reserve auctions, incremental and one-tap bids, going-once/going-twice countdowns and auto-extend on last-second bids, plus Buy It Now for fixed-price drops — full feature parity with Whatnot-style live selling.

Can sellers run wholesale and B2B?

Yes. Alongside consumer auctions, the platform supports wholesale and B2B: bulk lots, tiered pricing, minimum-order quantities and dedicated reseller/wholesale buyer accounts.

Do I get a website as well as mobile apps?

Yes. One platform covers live shopping website development and mobile — a responsive web store plus native iOS and Android buyer apps, with a live-streaming studio for sellers on phone or desktop.

How long does it take to launch?

Because the white label live shopping software is production-ready, most launches go live in 2–4 weeks: rebrand, configure payments and commission, seed your catalogue and sellers, then deploy. Free deployment to both app stores is included.

How can I monetize the platform?

Multiple built-in revenue streams: sales commission on every order, seller subscriptions and VIP tiers, featured slots and ads, wholesale/B2B margins, and optional payment or instant-payout fees.

How much does it cost?

The white label package is $14,990 one-time — fully branded, deployed and supported (3 months free support and free deployment). The full source code is $999 for teams who will brand and deploy it themselves. Both are one-time, with no royalties or revenue share.

Do I own the source code?

Yes. Both tiers deliver ownership — the $999 option is the complete unencrypted codebase, and the $14,990 white label package includes the source too. No lock-in, no revenue share.