Faire Clone App Development — White Label B2B Wholesale Marketplace Like Faire

What Is a Faire Clone?

A Faire clone is a wholesale marketplace built on the same model as Faire: independent retailers buy from many brands in one place, at wholesale prices, with low order minimums and the option to pay later. Brands get a steady stream of new shop accounts without running a sales team. You, the marketplace owner, take a commission on every order.

We sell it as a white label Faire app. That means a retailer app for Android and iOS, a retailer web store, a brand (seller) portal and a full admin panel, all under your name and domain. The price is $15,990 one-time, or $999 if you only want the source code. It comes with 3 months of free support and is fully customised to your market: your categories, your commission rules, your payment terms.

The Short Version

• What you get: retailer app (Android + iOS), retailer website, brand / seller portal, admin panel
• White label price: $15,990, paid once. No monthly licence, no revenue share.
• Source code only: $999
• Support: 3 months free after launch
• Customisation: fully customised to your niche, country, currency and rules
• Launch: about 15 days for the branded build; larger custom features are scoped up front

Why Faire Works (and Why a Niche Version Can Too)

Faire was founded in 2017 and grew into one of the largest wholesale marketplaces in the world, with well over 100,000 brands selling to independent shops. The model is simple to explain and hard for traditional wholesale to match.

Shop owners hate three things about wholesale: big minimums, paying upfront, and getting stuck with stock that does not sell. Faire attacked all three. Retailers get low brand minimums, Net 60 payment terms, and free returns on their first order with a new brand. Brands pay a commission (widely reported at around 15% on marketplace orders, with an extra fee on a retailer’s first order), but they get paid quickly and Faire carries the credit risk. Brands also pay 0% commission on retailers they bring themselves, which gives them a reason to push their own customers onto the platform.

Here is the part most people miss. You do not need to beat Faire at gifts and home décor in the US. You need to own a market Faire does not serve well: one country, one language, one category. Think wholesale for Indian handicrafts, Gulf beauty brands, African fashion labels, Latin American coffee roasters, or auto parts and pharmacy suppliers. A focused Faire-like B2B marketplace with local payment terms and local brands can win that niche quickly, and that is exactly what this product is built for.

How the Marketplace Works

1. Brands apply and you approve them. They upload products with wholesale price, suggested retail price (MSRP), case packs and stock.
2. Retailers sign up with their shop details and tax ID. You verify them, then they start browsing.
3. Retailers fill one cart with products from several brands. The app shows each brand’s minimum and how far they are from meeting it.
4. One checkout. The order is split by brand automatically. Retailers pay by card, bank transfer, or on Net 30 / Net 60 terms if they qualify.
5. Brands confirm and ship their part of the order from the seller portal, with tracking.
6. You pay brands on your payout schedule, minus commission. The retailer pays you later if they used terms.
7. Retailers reorder in one tap, and you earn again.

Retailer Side (End User App and Website)

This is what shop owners use every day, so it has to be fast and obvious. Everything below ships in the Android app, the iOS app and the website.

• Sign-up with business verification: shop name, type, address, tax ID or business registration, and website or social link.
• Brand and product discovery: categories, search with filters (price, minimum, location, made-in, values like eco-friendly or handmade), and “new brands” and “best sellers” lists.
• Wholesale product pages: wholesale price, MSRP and margin, case packs, lead time, stock and brand story.
• Multi-brand cart: one cart across many brands, with a live progress bar for each brand’s minimum.
• Net 30 / Net 60 terms: credit limits per retailer, with the option to plug in a B2B buy-now-pay-later partner.
• Free returns on opening orders (optional rule you control in admin).
• Order tracking per brand shipment, invoices and statements.
• One-tap reorder, favourite brands, wishlists and saved lists.
• Messaging with brands for custom orders or questions.
• Reviews and ratings after delivery.
• Push, email and SMS alerts for restocks, new brands and promotions.

Seller Side (Brand Portal)

Brands decide if your marketplace lives or dies. If the portal is slow or confusing, they will not keep their catalogue up to date. We built it to be the easiest wholesale channel a small brand has used.

• Brand onboarding: application form, company documents, bank details for payouts and a public brand page.
• Product management: add products one by one, bulk upload by CSV, or sync from Shopify or WooCommerce.
• Wholesale pricing: wholesale and retail prices, case packs, tiered pricing and private price lists for key accounts.
• Order minimums: separate minimums for opening orders and reorders.
• Order management: accept, edit or decline orders, set ship dates, print packing slips and add tracking.
• Bring your own retailers: invite links so a brand’s existing customers order through the platform at a lower or 0% commission rate.
• Payouts dashboard: every order, every fee and every payout, with downloadable statements.
• Promotions: discount campaigns, free shipping thresholds and featured placement.
• Analytics: sales by retailer, reorder rate, top products and new-retailer growth.
• Team access for sales and warehouse staff, with roles.

Admin Side (Marketplace Control Panel)

This is where you run the business. Every rule that matters for revenue and risk is a setting, not a code change.

• Brand and retailer approvals with document checks and a review queue.
• Commission rules: different rates for first orders, repeat orders, brand-referred retailers, categories or individual brands.
• Net terms and credit control: credit limits, payment due dates, reminders, overdue tracking, and a slot for a credit or BNPL partner.
• Orders, returns and disputes across every brand, with refunds and adjustments.
• Payout scheduling to brands, with holds and fee deductions.
• Catalogue control: categories, attributes, featured brands and homepage merchandising.
• Promotions: marketplace-wide coupons, first-order incentives and referral rewards.
• Taxes, currencies and languages per country.
• CMS and SEO for landing pages, brand pages and the blog.
• Reports: GMV, commission earned, active brands and retailers, reorder rate and receivables.
• Staff roles and audit log for your team.

Faire Clone Price

No monthly fee and no share of your revenue. You own the platform, the brands and the retailer data.

Faire-Like B2B Marketplace Development: Clone vs Building From Scratch

If you have been pricing app development like Faire with an agency, you have probably seen quotes in six figures and timelines of half a year. Most of that money goes into the same hard parts every wholesale marketplace needs: splitting one checkout across brands, minimums, payment terms and payouts. Those are already built here.

How You Make Money

• Commission on every order, with a higher rate on a retailer’s first order with a brand.
• Brand membership plans for better placement, lower commission or extra tools.
• Retailer membership for free shipping, longer terms or early access to new brands.
• Featured listings and ads inside search and category pages.
• Payment and terms fees on card payments or extended terms.
• Logistics margin if you offer shared shipping or fulfilment.

Who Buys a White Label Faire App

Founders starting a wholesale marketplace for one country or category. Distributors and wholesalers who want to move their brands and buyers online. Trade associations and export councils building a marketplace for local makers. D2C brand aggregators adding a B2B channel. And existing B2C marketplaces that want a wholesale side.

Tech Stack

Flutter for the Android and iOS apps, React and Next.js for the retailer website and portals, Node.js APIs, PostgreSQL or MySQL, Redis, Elasticsearch for product search, and Firebase for push notifications. Payments through Stripe, PayPal, Razorpay or local gateways, with hooks for B2B credit partners. Hosted on AWS, DigitalOcean or your own servers.

Building something nearby? Browse other B2B and wholesale marketplaces, multi-vendor marketplace scripts, the Whatnot clone for live selling, or the OneCart clone for multi-store delivery.

Is It Legal to Build an App Like Faire?

Yes. You can copy a business model and a feature set. You cannot copy a brand. You will launch under your own name and logo, and you cannot use the Faire name, logo or content. Our code is our own, written from scratch.